Company crash costs thousands for Weston-super-Mare tourism initiative
By Carol_Deacon | Monday, February 04, 2013, 15:14
Cash flow problems for an online and print company could have cost Weston-super-Mare Town Council thousands of pounds.
The water park is only one of many attractions Weston Town Council wants to promote
Weston-super-Mare Town Council together with the Town Centre Partnership and local hoteliers had been busying planning a web and magazine-based tourism campaign with Redruth media company Insider Knowledge.
But this week with the company reporting debts of more than £146,000 the town council was left in the lurch.
A town council spokesman said: "Towards the end of last week it became apparent that Insider Knowledge was experiencing cash-flow difficulty.
"The company has now ceased trading leaving Weston Town Council's investment of £12,000 and Weston Town Centre Partnership's investment of £2,000 in jeopardy."
The town council is currently on a promotional offensive after concerns that cuts to North Somerset Council tourism budget has created a 'marketing void'.
With vast investments in the infrastructure of the town it was determined to blow its own trumpet.
Newly elected town council chairman Peter Crew said: "Though naturally disappointed at the demise of this leading company I am confident we shall be able to complete our improvements to the town's tourism publicity using alternative suppliers.
"I am inviting knowledgeable colleagues from Lib Dem and Labour groups on the town council to help get us through this frustrating period.
"Weston's recent improvements are the result of private and public investment and councillors from all parties have played their parts rejuvenating our seafront.
"Despite political differences we are all working to enhance Weston's share of the tourism market."
The town council was keen to tell potential visitors about Knightstone Island and Marine Lake, the new promenade, Princess Royal Square, Grand Pier, new restaurants and the first purpose-built seafront hotel to be opened in a century.
It has also experienced huge success with the town council's Water Park and it is hoping to turn the museum at Burlington Street into a regional centre of excellence.
The spokesman added: "Weston simply cannot afford to miss-out on potential visitor sources and new markets.
"Though only a parish council with limited finance the town council is determined to support local tourism wherever it can and is in regular contact with operators.
"The town council feels that North Somerset Council's budgetary problems are creating a void in marketing potential, and to help off-set this negativity has earmarked part of its own resources to improve and enhance Weston's image and market appeal."