Escape to rural North Somerset
By Carol_Deacon | Monday, February 25, 2013, 13:27
North Somerset Council is teaming up with Visit England to promote tourism in the district.
Visit England markets Tyntesfield near Nailsea
Visit England markets the Strawberry Line
This is how Weston used to be marketed
It plans to market the delights of this area by advertising in national newspapers like the Daily Mail and on Facebook pages.
It campaign is a more modern approach of 'come on in the water is lovely' and its aim is to reach a widest audience of would-be visitors using not only the seaside but culture and tradition as selling points..
More than seven million holidaymakers and day trippers visit North Somerset every year.
And in 2011 tourism was said to be worth more than £400 million to the local economy and provided direct and indirect employment for 6,000 people.
The Rural Escapes campaign uses a host of media designed to boost domestic tourism and this year includes a range of national online, broadcast and print advertising with Classic FM and Gold, as well as items in The Guardian, Daily Mail and Mail on Sunday.
There will also be marketing activity on social media, including Facebook competitions, video content and a dedicated section on visitengland.com.
The campaign is part of Growing Tourism Locally, VisitEngland's three-year investment project, which is part funded by the Government's Regional Growth Fund, with additional contributions from businesses and partners in the tourism industry.
Former Tourism Minister and Weston MP John Penrose has hailed moves by local tourism businesses.
He said: "As Tourism Minister, I always said it was essential for local businesses to form partnerships with their local councils and Visit England to bring visitors to their area, so I'm delighted the principle is being applied successfully right here.
"Tourism in Weston and the villages, and in North Somerset overall, is leading by example."
North Somerset Council executive member Felicity Baker whose brief includes tourism and is the ward councillor for Redciliffe Bay is backing the campaign.
She said: "We are taking part in the rural escapes campaign which runs from Monday, February 25, for three weeks.
"We will be getting national coverage for our campaign, which is mostly centred around the Strawberry Line, and a dedicated page on the VisitEngland website.
"This is a joint initiative between the council and local businesses and I'd like to give a very special thanks to the businesses who have provided special offers and competition prizes to support this campaign - Doubletree by Hilton Cadbury House Hotel, Mendip Outdoor Pursuits, Mendip Snowsport Centre and Lyncombe Lodge Hotel and Restaurant.
"I'd also like to encourage other tourism businesses in North Somerset to support this campaign and inspire UK residents to take more holidays and short breaks at home – especially in North Somerset."
VisitEngland chief executve James Berresford said: "This exciting campaign is one of several launching this year with the aim of growing tourism in England.
"The campaign aims to inspire UK residents to explore our green and pleasant land, and take a short break in one of England's most beautiful rural destinations.
"This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country."
Mendip Outdoor Pursuits director David Eddins said: "North Somerset is a stunning area of the country with so many great things to do and places to visit; but it sometimes gets overlooked.
"When the team at North Somerset approached us with an opportunity to promote the area, we wanted to do everything we could to help get the message out.
"The Visit England promotion should help reach a national audience and highlight the huge range of high quality attractions, accommodation and activities we have here.
"And all just minutes from easy transport access, only a few miles from Bristol and Bath, and only two hours from London or Birmingham."
North Somerset is just one of England's rural escapes.
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For the web link for the North Somerset click HERE.