New Love Weston campaign launch to increase visitors

Profile image for Prue_Reid

By Prue_Reid | Wednesday, November 28, 2012, 13:14

A NEW brochure and website aimed at attracting tourists to Weston-super-Mare is to be launched this month. 

Weston Town Council and Weston Town Centre Partnership have joined forces to launch the Love Weston brand. 

The new brochure and website is being put together by the firm Insider Knowledge Limited which launched a similar initiative for Newquay Town Council in Cornwall. 

Ten thousand copies of the new brochure are to be printed which include details of accommodation on offer in the resort. 

It will also highlight attractions and events taking place in Weston and the surrounding areas during the year. 

It is hoped the new brochure and website will attract additional visitors to the resort each year. 

North Somerset Council used to produce a similar brochure many years ago with a print run of around 100,000. 

But this was scrapped as the authority tried to save money from its budgets. 

Both the brochure and the website are due to launch this week with the brochures being kept in stock at the Tourist Information Centre. 

There are also plans in the coming year to develop an app packed full about information about the town which people can download to their phones or other hand held devices. 

Brochures will be sent out on request or people will be able to download them from the website. 

Weston Town Council clerk Malcolm Nicholson said: "Weston attracts millions of day visitors but the amount of people actually staying over in the town has declined over a number of years. 

"We hope the brochure and website will encourage people to visit us and also stay in the town. "

"The town council in Newquay did a similar initiative which has worked well and we took the idea from that." 

Each year North Somerset welcomes nearly 6.5 million visitors, the majority who stay in Weston, bring in around £369 million into the local economy.

      

Comments

       
max 4000 characters
        
   

Latest Stories in Weston-super-Mare

       
      

Local Vouchers

       
  • Gluten Free Menu

    The Queen Adelaide

    Our Staff understands the needs of a Gluten intolerant diet as Sharon herself lives with it. She has developed some standard dishes on our menu, including a Gluten Free Lasagne, Gravy and a dessert.

    Terms: We suggest a quick phone call to discuss other available items in order for us to make your meal memorable and one you will remember and refer to your friends. Gluten Free Beer is also available,

    Contact: 01761 250366

    Valid until: Friday, August 22 2014

     
  • Yeovil

    S.P.A Your Local Meet, Mix and Mingle Social Group

    We have warm and friendly bar night and look forward to welcoming you.
    Contact Brenda: 01935 410648
    or Marion: 01305 889596

    Terms: We have warm and friendly bar night and look forward to welcoming you.
    Contact Brenda: 01935 410648
    or Marion: 01305 889596

    Contact: 01934 316828

    Valid until: Friday, May 26 2017

     
  • Creative Skills Hub

    West Of England Local Enterprise Partnership

    The WoE 'Creative Skills Hub' has been created to ensure that skills and training provision in the West of England meets the needs of a growing creative sector.

    Contact: 01172449924

    Valid until: Thursday, May 21 2015

     
   

Local Jobs

       
   

Search for...

       
        
Min price is bigger than Max price
        
Min price is bigger than Max price
        
Min rent is bigger than Max rent